Embracing Generative AI: How Google, Meta, and Snap are Using it for Advertising and Beyond - Credit: Ad Age

Embracing Generative AI: How Google, Meta, and Snap are Using it for Advertising and Beyond

Generative AI: How Meta, Google and Snap Will Use AI Tools

Artificial intelligence (AI) is revolutionizing the way businesses operate. From customer service to marketing, AI tools are being used in a variety of ways to help companies stay competitive. One of the most exciting applications of AI is generative AI, which uses algorithms to generate new content from existing data. This technology has been gaining traction among tech giants like Google, Meta and Snap as they look for ways to use it in their products and services.

Meta is one company that’s leveraging generative AI for its search engine optimization (SEO) efforts. The company recently announced a partnership with OpenAI, an artificial intelligence research lab founded by Elon Musk and Sam Altman. Through this collaboration, Meta will be able to leverage OpenAI’s GPT-3 algorithm – an advanced natural language processing system – to create more accurate SEO results for its customers. By using GPT-3’s deep learning capabilities, Meta can better understand user intent when searching online and provide more relevant results based on those queries.

Google has also been exploring how it can use generative AI in its products and services. In 2019, the tech giant acquired DeepMind Technologies Ltd., a UK-based artificial intelligence startup specializing in machine learning technologies such as reinforcement learning and neural networks. Since then, Google has been experimenting with various applications of DeepMind’s technology including image recognition systems for self-driving cars as well as natural language processing tools that could be used for voice assistants like Google Assistant or Alexa from Amazon Echo devices . Additionally , Google researchers have developed Generative Pre-trained Transformer 3 (GPT-3), an open source language model that enables machines to generate humanlike text without any prior training . With GPT – 3 , developers can build powerful conversational agents capable of understanding complex questions posed by users .

Finally , Snapchat recently unveiled its own version of generative AI called “Lens Studio” which allows users to create custom augmented reality lenses using templates provided by the app . Lens Studio provides users with access to pre – trained models such as face detection , object recognition , segmentation masks , etc., so they can quickly design AR experiences without having any coding knowledge . Furthermore , Snapchat plans on releasing additional features over time such as facial expression tracking which would enable brands or influencers create interactive AR experiences tailored specifically towards their target audience .

All three companies are taking advantage of generative AI in different ways but all share one common goal: providing customers with better experiences through personalized content generated using these powerful algorithms . As we move forward into 2020 , we expect even more advancements in this field from these tech giants who continue pushing boundaries when it comes innovating new technologies powered by artificial intelligence .

Original source article rewritten by our AI:

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