Curinos’ AI Platform Amplero Wins Gold at MarCom Awards for 2024 Campaign

Curinos’ AI Platform Amplero Wins Gold at MarCom Awards for 2024 Campaign

How AI is revolutionizing personalized marketing in the financial sector

NEW YORK, December 02, 2024–(BUSINESS WIRE)–In a groundbreaking achievement, Curinos, a global leader in data intelligence and analytics for financial institutions, has been awarded the prestigious MarCom 2024 Gold award. The accolade recognizes the company’s advanced AI-powered solution, Amplero Personalization Optimizer, which played a pivotal role in transforming Synovus Bank’s Private Wealth Cross-Sell Campaign. This campaign not only increased client engagement but also strengthened relationships through hyper-personalized marketing strategies.

AI Meets Financial Marketing: A Winning Combination

Curinos’ Amplero platform leverages cutting-edge generative AI to deliver highly personalized content tailored to individual client behaviors and preferences. This innovative approach was the driving force behind Synovus Bank’s successful cross-sell campaign, which focused on promoting Certificates of Deposit (CD), Money Market Accounts (MMA), and estate planning services to high-value Private Wealth clients.

By utilizing Amplero’s AI capabilities, Synovus was able to optimize email communications with precision. The platform adjusted elements such as images, tone, and message frequency to align with each client’s unique preferences and behaviors. This level of personalization not only enhanced the client experience but also significantly boosted engagement rates.

What the Experts Are Saying

Sarah Welch, Managing Director at Curinos, emphasized the transformative potential of generative AI in the financial sector. “Our collaboration with Synovus demonstrates how generative AI platforms such as Amplero can be utilized to drive measurable results through highly personalized, data-driven solutions that deepen client relationships,” Welch stated. “Our new tech greatly boosts marketers’ efficiency, and we’re already seeing a massive demand for such solutions within the financial space.”

Welch’s comments highlight the growing importance of AI-driven tools in modern marketing strategies, particularly in industries like finance, where understanding and addressing client needs is paramount.

How Amplero Works

Amplero’s AI-powered platform is designed to help marketers achieve specific goals by tailoring content to their target audience. The platform’s real-time personalization and customization capabilities were instrumental in the success of Synovus’ campaign. By addressing the complex needs of high-value clients, Synovus was able to provide comprehensive, client-centric support across all aspects of their financial journey.

Here’s how Amplero made a difference:

• Behavioral Insights: The platform analyzed client behaviors to determine the most effective communication strategies.
• Dynamic Content: Emails were customized with images, tone, and frequency that resonated with individual clients.
• Real-Time Adjustments: Amplero adapted its approach based on real-time data, ensuring maximum engagement.

This level of sophistication not only improved the campaign’s effectiveness but also set a new standard for personalized marketing in the financial industry.

Why This Matters

The success of Synovus’ campaign underscores the potential of AI to revolutionize marketing strategies. By leveraging data-driven insights and generative AI, financial institutions can create more meaningful connections with their clients. This approach not only drives engagement but also fosters long-term relationships built on trust and understanding.

As the financial industry continues to evolve, tools like Amplero are becoming essential for staying competitive. By providing marketers with the ability to deliver personalized, impactful content, these platforms are helping businesses navigate a rapidly changing landscape.

About Curinos

Curinos is a trusted partner to leading financial institutions worldwide. The company combines industry-exclusive expertise, insights, and analytics to help clients identify emerging opportunities and make informed decisions. With AI-based decisioning tools, predictive analytics, and science-based platforms, Curinos empowers businesses to achieve sustained performance improvements.

For more information about Amplero and its capabilities, visit https://curinos.com/amplero-personalization-optimizer/.

The Future of AI in Marketing

As AI technology continues to advance, its applications in marketing are becoming increasingly sophisticated. Platforms like Amplero are not just tools; they are game-changers that enable businesses to connect with their clients on a deeper level. By harnessing the power of AI, companies can deliver personalized experiences that drive engagement, loyalty, and growth.

The recognition of Amplero at the MarCom 2024 Gold awards is a testament to the platform’s impact and potential. As more businesses adopt AI-driven solutions, the future of marketing looks brighter than ever.