Microsoft is looking to make a big splash in the digital advertising market, and it’s going to take more than just a hammer. The tech giant needs a crowbar if it wants to pry away Google’s dominance in this space.
Google has been the leader in digital advertising for years now, with its search engine and other products giving it an edge over competitors like Microsoft. But Microsoft is determined to break into this lucrative market, and they’ve got some tricks up their sleeve that could help them do just that.
The first step was taken last year when Microsoft acquired LinkedIn for $26 billion dollars. This gave them access to hundreds of millions of professionals who use the platform every day, providing them with valuable data about user behavior which can be used for targeted ads. They also have access to Bing Ads, which allows advertisers to target users based on their interests or location – something Google doesn’t offer yet.
But even these tools may not be enough for Microsoft to truly compete with Google in terms of ad revenue. That’s why they’re turning towards artificial intelligence (AI) as well as machine learning algorithms that can better understand user intent and deliver more relevant ads accordingly. AI-powered solutions are becoming increasingly popular among marketers due to their ability to analyze large amounts of data quickly and accurately – something traditional methods simply cannot match up against anymore.
In addition, Microsoft is also investing heavily into new technologies such as augmented reality (AR) and virtual reality (VR). These immersive experiences allow brands and businesses alike create engaging campaigns that capture people’s attention much more effectively than traditional forms of advertising ever could before – potentially giving them an edge over Google’s offerings here too!
Finally, there’s one thing no one should forget: partnerships! By partnering with companies like Adobe or Salesforce, both giants will benefit from each other’s strengths while still competing fiercely against each other at the same time – allowing everyone involved get ahead faster without having any major losses along the way either!
Overall then, while Google may currently dominate the digital advertising landscape right now – don’t count out Microsoft just yet! With its investments into AI-powered solutions combined with strategic partnerships across multiple industries – we might soon see a shift where Redmond takes back control once again!
CNBC
