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SAG-AFTRA Requires Negotiations for Use of AI to Mimic Actors' Performances - Credit: Deadline

SAG-AFTRA Requires Negotiations for Use of AI to Mimic Actors’ Performances

The Screen Actors Guild (SAG) has issued a warning to the entertainment industry about the potential risks of using artificial intelligence (AI) actors. The union is concerned that AI-generated characters could be used to replace human performers, leading to job losses and reduced wages for professional actors.

In a statement released on March 15th, SAG said it was “deeply concerned” about the use of AI in film and television production. The union noted that while technology can be beneficial in many ways, it also poses significant challenges for workers in the entertainment industry. In particular, SAG warned that AI-generated characters could be used as replacements for human performers, resulting in fewer jobs and lower wages for professional actors.

The union argued that this would have a negative impact on both working conditions and diversity within the industry. It pointed out that AI-generated characters are often created with limited input from writers or directors, meaning they may not accurately reflect real people or cultures. This could lead to an increase in stereotypes or other forms of discrimination being perpetuated through media content produced with AI technology.

SAG urged producers and studios to consider these issues when deciding whether or not to use AI-generated characters in their projects. It recommended taking steps such as consulting with experts on diversity issues before making any decisions about using such technology; ensuring all creative decisions are made by humans; providing adequate compensation for any work done by human performers; and avoiding creating content which relies solely on computer generated images without any input from actual people involved in its creation process..

The union also called upon governments around the world to take action against companies who choose to use artificial intelligence instead of hiring real people for their productions – including introducing laws which protect workers’ rights when it comes to new technologies like this one..

At present there is no legislation specifically addressing how artificial intelligence should be used within film and television production – but SAG hopes its warning will help raise awareness among those responsible for making decisions about how best utilize this new technology going forward..

As more companies turn towards utilizing Artificial Intelligence (AI) within their productions, it is important we ensure proper protections are put into place so our members can continue doing what they do best: bringing stories alive through performance artistry! We must remain vigilant so we don’t find ourselves replaced by machines – something which would have devastating consequences both economically & culturally speaking!

It’s clear from SAG’s statement that there needs to be greater consideration given when deciding whether or not an AI actor should replace a human performer – particularly if it means reducing opportunities available within the entertainment industry or impacting existing wage levels negatively..

We need better regulations governing how Artificial Intelligence is utilized across all industries – especially those involving creativity & culture – so everyone involved can benefit fairly from technological advances rather than suffer at its expense! As well as protecting workers’ rights & livelihoods, appropriate regulation will also ensure diverse representation remains at forefront of media production moving forwards…

Ultimately only time will tell what effect Artificial Intelligence has on our profession but one thing is certain: we must stay informed & prepared if we’re going make sure our voices are heard throughout this transition period!

Original source article rewritten by our AI: Deadline

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