Levi’s Will ‘Supplement Human Models’ With AI-Generated Fakes - Credit: Engadget

Levi’s Will ‘Supplement Human Models’ With AI-Generated Fakes

Levi’s, the iconic American clothing brand, is taking a step into the future of fashion. The company recently announced that it will be supplementing its human models with AI-generated fakes in order to create more diverse and inclusive images for their products.
The technology behind this new initiative was developed by San Francisco-based startup Fashwell. It uses computer vision algorithms to generate realistic 3D models of people wearing Levi’s apparel. These digital avatars can then be used in place of traditional human models in product photos and videos.
This move marks an important shift away from traditional fashion photography which often relies on a limited range of body types and skin tones to represent its products. By using AI-generated fakes, Levi’s hopes to make its imagery more reflective of the diversity found within its customer base while also reducing costs associated with hiring real models or photographers for shoots.
In addition to creating more inclusive visuals, Levi’s believes that this technology could also help them better understand how customers interact with their products online by providing detailed analytics about how each image performs across different platforms such as Instagram or YouTube. This data could then be used to inform future marketing campaigns and product designs based on what resonates most with shoppers around the world.
It remains unclear when exactly these AI-generated fakes will start appearing in Levi’s advertising but it’s clear that they are committed to making sure their imagery reflects all kinds of people regardless of gender identity, race or size – something many other brands have yet to do successfully . With any luck , this new approach will set a precedent for others looking towards a brighter , more equitable future for fashion .
|Levi’s Will ‘Supplement Human Models’ With AI-Generated Fakes|Fashion|Engadget

Original source article rewritten by our AI: Engadget




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