Levi’s, the iconic American denim brand, is facing backlash for its new marketing plan that uses AI-generated models. The company recently announced their plans to use computer-generated models in their upcoming campaigns and advertisements. This decision has been met with criticism from some who argue that it reinforces unrealistic beauty standards and sends a message of exclusion to those who don’t fit into the “perfect body type” created by artificial intelligence.
The idea behind using AI-generated models was to create an idealized version of what people should look like in order to promote Levi’s products. However, many have argued that this approach is outdated and fails to recognize the diversity of real bodies out there today. Furthermore, critics are concerned about how these images will be used in advertising campaigns as they could potentially lead viewers to compare themselves unfavorably against them or feel excluded if they don’t meet the standard set by these computer generated figures.
In response to this criticism, Levi’s has released a statement saying that they are committed to representing all types of people in their ads and campaigns regardless of size or shape. They also noted that while they understand why some may be uncomfortable with using AI-generated models, it is important for them as a brand to stay on top of emerging technologies so they can continue creating innovative content for their customers.
Despite this statement from Levi’s, many remain unconvinced about the implications of using AI-generated models in marketing materials and believe it sets an unhealthy precedent for other brands looking at similar strategies going forward. It remains unclear whether or not Levi’s will move forward with their plans but one thing is certain: this controversy has sparked much needed conversations around body image representation within fashion advertising which hopefully leads us towards more inclusive practices moving forward. |Levi’s receiving backlash for new marketing plan that uses AI-generated models|Marketing|KRON4
