AI-Powered Marketing Technology: Latest Releases Roundup - Credit: MarTech Today

AI-Powered Marketing Technology: Latest Releases Roundup

Artificial Intelligence (AI) is revolutionizing the marketing industry, and with each passing day, new AI-powered technology releases are making their way into the market. From chatbots to automated customer service solutions, AI has become an integral part of modern marketing strategies. In this article, we’ll take a look at some of the latest AI-powered technology releases that have been making waves in the world of marketing.

One such release is from Microsoft’s Azure Cognitive Services which offers a suite of tools for marketers to use in order to better understand their customers and target them more effectively. The suite includes features like natural language processing (NLP), computer vision, speech recognition and text analytics that can be used to gain insights about customer behavior and preferences. This allows marketers to create personalized experiences for their customers by providing relevant content tailored specifically for them based on these insights.

Another exciting development comes from IBM Watson which recently released its Watson Ads Builder platform designed specifically for digital advertising campaigns. The platform uses machine learning algorithms to analyze data from various sources including social media platforms, search engines and websites in order to identify potential audiences who may be interested in your product or service offering. It then creates targeted ads based on this analysis so you can reach out directly with messages tailored just for them – increasing engagement rates significantly compared with traditional methods of advertising.

Google Cloud Platform also recently announced its AutoML Vision tool which enables users without any coding experience or technical knowledge to build custom image recognition models using Google’s powerful cloud computing infrastructure as well as pre-trained models provided by Google itself. This makes it easier than ever before for businesses large or small alike to leverage advanced image recognition capabilities within their own applications – allowing them access previously unavailable levels of insight into customer behavior through visual cues alone!

For those looking towards conversational interfaces as part of their marketing strategy there is now Amazon Lex – a fully managed service that provides developers with all they need in order build sophisticated voice enabled applications quickly and easily without having any prior experience working with natural language processing technologies . With Amazon Lex you can create interactive bots that respond naturally when spoken too – perfect if you want your customers interacting directly with your brand via voice commands rather than typing out queries manually!

Finally there is Salesforce Einstein – an artificial intelligence layer built right into Salesforce’s CRM software allowing users unprecedented levels control over how they interact with leads prospects & customers alike . By leveraging predictive analytics , Einstein helps sales teams prioritize tasks & focus efforts where it matters most while simultaneously automating mundane processes like lead scoring & routing freeing up valuable time resources .

As you can see , AI powered technologies are rapidly changing how marketers do business today . Whether it’s leveraging NLP services , building custom image recognition models or creating interactive bots , these cutting edge tools provide businesses both big & small access previously unimaginable levels insight into consumer behaviour enabling more effective targeting strategies across multiple channels !

Original source article rewritten by our AI: MarTech Today




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