Adobe’s AI Video Rollout Lags Behind While OpenAI Launches Sora

Adobe’s Cautious Approach to AI Video Tools Raises Concerns Amidst Rapid Developments by OpenAI

In the rapidly evolving world of artificial intelligence, Adobe Inc. finds itself in a precarious position as it cautiously rolls out its AI video product. This slow pace has sparked concerns that the creative software giant may be lagging behind its competitors, particularly OpenAI, which has recently launched its Sora service to a broader audience.

Adobe’s AI video tool, announced two months ago, is still in limited testing. This browser-based tool, which can generate videos from prompts or images using generative AI, is currently accessible only to a select group of creators who have agreements with Adobe. In stark contrast, OpenAI’s Sora was made available to a wide audience this week, highlighting the differing strategies of the two companies.

Adobe has stated on its website that the limited beta release is intended to support a wide variety of use cases and ensure model safety. The company is focusing on gathering feedback and has invited users to “join the waitlist” for access. This cautious approach is part of Adobe’s strategy to ensure the safety and reliability of its AI models before a full-scale release.

The announcement of Adobe’s AI video tool was made during its annual user conference in early October, where it was introduced as part of the Firefly family of AI features. At that time, Adobe mentioned that the tool was already “rolling out in limited public beta.” Additionally, Adobe has launched a tool in Premiere, its video-editing app, which allows users to extend video clips using generative AI.

An Adobe spokesperson recently stated that the company plans to expand the availability of its AI video tool in the coming weeks and months. “Adobe Firefly is the only commercially safe video model available, and we’ve seen strong customer response following the release just six weeks ago,” the spokesperson added.

In an interview conducted in October, Adobe’s Chief Strategy Officer, Scott Belsky, emphasized that the company was still working on final moderation and safety of the model. This focus on safety and moderation reflects Adobe’s commitment to delivering a reliable and secure product to its users.

Meanwhile, OpenAI has been making significant strides with its video-generating model, Sora. On Monday, OpenAI made Sora available to those already paying for its chatbot, ChatGPT. This full release comes nearly 10 months after the startup first publicly previewed the technology. However, the release led to technical difficulties for some users, prompting OpenAI’s Chief Executive Officer, Sam Altman, to acknowledge on social network X that “we significantly underestimated demand for Sora.”

The rapid development and release of AI tools by startups like OpenAI, Midjourney, and Runway AI have put pressure on established companies like Adobe to keep pace. The availability of similar features in Adobe products has become a major focus for investors and users. Adobe’s stock has declined 8.3% this year, trailing industry peers, partly due to fears over disruption from AI.

Key Developments in AI Video Tools

As the AI landscape continues to evolve, Adobe’s cautious approach may be seen as a double-edged sword. On one hand, it ensures that the company delivers a safe and reliable product. On the other hand, it risks falling behind competitors who are more aggressive in their rollout strategies. The coming months will be crucial for Adobe as it seeks to balance these competing priorities and maintain its position in the creative software market.

Original source article rewritten by our AI can be read here.
Originally Written by: Brody Ford