Levi Strauss & Co. has recently announced a new initiative to promote diversity in their advertising campaigns. The company is partnering with AI-powered fashion platform FashinAI to use artificial intelligence (AI) models that can accurately identify and represent diverse body types, skin tones, and other physical characteristics of people from all backgrounds. This move is part of Levi’s commitment to creating an inclusive environment for its customers and employees alike.
The AI models are trained on data sets that include images of individuals from various ethnicities, genders, ages, sizes, shapes and abilities. By using this technology the company will be able to create more accurate representations of different body types in their marketing materials which could lead to better customer engagement as well as increased sales due to improved product visibility among potential buyers who may not have seen themselves represented before.
In addition to using AI models for representation purposes Levi’s also plans on hiring more diverse talent both behind the scenes and in front of the camera for upcoming campaigns. They hope that by doing so they can help break down barriers within the fashion industry while also providing opportunities for those who may not have had them before now do so through modeling or other roles related to production or styling work associated with photoshoots or video shoots featuring their products.
This move by Levi’s is one step towards greater inclusion within the fashion world but it remains unclear how much impact it will actually have on changing perceptions about what constitutes “beauty” or “style” when it comes time for consumers making purchasing decisions based off these images they see online or in print media outlets like magazines etc.. Only time will tell if this initiative proves successful but at least we know companies like Levi’s are taking steps towards progress when it comes representing everyone regardless of race/ethnicity gender identity size shape ability etc..
|Levi’s You Can Just…Hire Diverse Models?|Diversity|The Cut
