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"U.S. Imposes Restrictions on AI-Powered Advertising Platforms" - Credit: The Register

U.S. Imposes Restrictions on AI-Powered Advertising Platforms

The Federal Trade Commission (FTC) has recently announced new guidelines for the use of artificial intelligence (AI) in advertising. The FTC’s goal is to ensure that AI-driven advertisements are fair, transparent, and accountable to consumers.

As technology advances, so too do the ways in which companies can target their ads. AI-driven advertising allows companies to tailor their messages more precisely than ever before by using algorithms that analyze consumer data such as age, gender, location, interests and purchase history. This type of targeted marketing can be extremely effective but also raises concerns about privacy and fairness.

To address these issues, the FTC has issued a set of principles for businesses using AI in advertising:

1. Transparency: Companies should provide clear information about how they use AI in their ad campaigns so that consumers understand what data is being collected and how it is being used;

2. Fairness: Companies should take steps to ensure that their algorithms do not discriminate against certain groups or individuals based on race, gender or other protected characteristics;

3. Accountability: Companies should have systems in place to monitor the accuracy of their algorithms and make sure they are working as intended;

4. Security: Companies must protect consumer data from unauthorized access or misuse;

5. Privacy: Consumers must be given control over how their personal information is used by advertisers;

6 .Accessibility : Ads must be accessible regardless of disability status or language spoken ;
7 . Human Review : Algorithms should undergo periodic human review to identify potential bias ; 8 . Education : Businesses should educate employees on ethical considerations when developing , deploying , and managing AI – driven ads .

These principles will help ensure that businesses are held accountable for any unethical practices related to AI-driven advertising while still allowing them to benefit from its advantages without compromising consumer rights or privacy protections. The FTC also encourages companies to develop internal policies around responsible use of this technology so they can remain compliant with these guidelines going forward into the future..

In addition to issuing these principles for businesses using AI in advertising, the FTC has also launched an education campaign aimed at helping consumers better understand how this technology works and why it matters when it comes time making decisions about what products they buy online.. Through videos , webinars , articles , social media posts , infographics , podcasts etc.,the agency hopes people will become more aware of how powerful this tool can be – both positively & negatively – & learn tips on protecting themselves from deceptive practices like targeting vulnerable populations with misleading offers .. By increasing public awareness & understanding around this issue through educational initiatives like these ones mentioned above,, we hope people feel empowered enought o make informed choices when engaging with online advertisements powered by artificial intelligence technologies ..

Original source article rewritten by our AI: The Register

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