YouTube, the world’s largest video streaming platform, has announced a new AI tool that will help its users create more engaging content. The tool is called “Features” and was unveiled by YouTube CEO Neal Mohan at Google Alphabet’s annual I/O conference.
The Features AI Tool is designed to make it easier for creators to find the best way to present their videos on YouTube. It uses machine learning algorithms to analyze user behavior and suggest features such as captions, thumbnails, titles, tags and other elements that can be used to improve engagement with viewers.
Mohan said in his keynote address that this new feature will enable creators to quickly identify what works best for their audience and optimize their videos accordingly. He also noted that this technology could eventually be used in other areas of video production such as editing or even creating original content from scratch.
This announcement comes after several years of research into how artificial intelligence can be applied to video creation processes. In 2017, YouTube launched an automated captioning system which allowed users to generate subtitles for their videos without having any knowledge of coding or programming languages. This system was later expanded upon with the introduction of Smart Replies which enabled users to respond quickly and accurately when interacting with comments on their channel page or live streams using natural language processing (NLP).
In addition, YouTube recently released a series of tutorials aimed at helping creators understand how they can use these tools effectively within their own workflows. These tutorials cover topics such as optimizing titles for search engine optimization (SEO), adding captions for accessibility purposes and leveraging analytics data from viewer feedback surveys in order better understand what resonates most with audiences around the world .
With Features now available on YouTube , creators have access not only powerful AI-driven tools but also educational resources so they can take full advantage of them . As Mohan stated during his keynote speech , “We want our creator community members — no matter where they are located —to have access not just great technology but also education about how best use it .”
By introducing Features , YouTube is continuing its commitment towards providing its users with innovative ways through which they can create compelling content while still maintaining control over every aspect of production . This latest development further cements Youtube’s position as one of the leading platforms when it comes delivering high quality digital experiences across all devices .
Ultimately , this move demonstrates Google Alphabet ‘s dedication towards advancing technological capabilities within media industry while simultaneously empowering individual creatives who rely heavily on these advancements in order bring life visions into reality .